Campaign planning in 2025

New budget cycle: Strategic campaign planning begins

As the UK financial year ends, now is the time to align your marketing and communications budget with business objectives. How much of your 2025/26 budget will be allocated to high-impact campaigns? Defining clear priorities and focusing on strategic campaigns will maximise return on investment (ROI) and drive measurable success.

Lessons from last year, strategy for this year

Before diving into new campaigns, it's crucial to reflect. Which campaigns exceeded expectations? What could have been done differently? Data-driven insights from the past financial year will shape smarter, more effective campaigns in 2024/25. How are you applying last year’s lessons to this year’s strategy?

Maximising budget efficiency in campaign planning

With new budgets set, the challenge is to allocate funds effectively. Prioritising high-impact campaigns, leveraging automation, and investing in innovative content can drive stronger engagement and return on investment (ROI). How are you ensuring your budget works harder this year?

Campaign planning for 2024/25: Key trends to watch

The new financial year brings fresh trends shaping campaign success. AI-driven personalisation, sustainability-focused messaging, and seamless omnichannel experiences are at the forefront. As you map out your campaigns, which trends are you incorporating into your strategy?

Creative, cost-effective campaigns: Making an impact

A new budget doesn’t always mean bigger spending—but it does mean smarter planning. Creative storytelling, user-generated content (UGC), and strategic partnerships can elevate campaigns without excessive costs. What are your top tips for delivering high-impact campaigns on a budget?

If you are looking for support with planning and running your campaigns, email Rakhee at rakhee@tigrismanagement.com