Anita is an expert in events management, sponsorship development and engagement. Her commercial approach gives her a proven track record of success with some of the world’s biggest brands.

Anita started her career in professional development. She worked with organisations such as Goldman Sachs, Friends Provident, British Airways and Hewlett Packard. She helped them to improve client interactions by designing a range of creative, soft skill programmes from frontline sales to account management. She had a successful spell at British Airways and supported the transformation agenda for the move into the new Terminal 5 building at Heathrow. This work involved planning, logistics and communications, as well as the management of a series of training programmes.

Anita moved into local government eight years ago and has revolutionised income generation for both Richmond and Hounslow councils. She worked on streamlining services through auditing, and lead efficiency projects to support the local government cost-saving agenda.

She went on to lead strategic events, international town twinning, sponsorship development and activation. Her imaginative input has delivered high calibre events from large sporting tournaments, such as the Olympics Torch Relay 2012, the Rugby World Cup and more recently, the introduction of the National Football League to the UK market. She has also effectively negotiated high-value sponsorship deals.

To contact Anita, please email her on