Being a vegetarian, I don’t tend to follow accounts like KFC on Twitter, but this is social media and branding genius in my view. It’s exactly the kind of information that goes viral on discovery, and, quite frankly, will force us all to think more creatively about how we use Twitter, given most of us have 180-character fatigue at times.
For advice on how to brainstorm clever ideas for your marketing or social media plan, email me at email@example.com
Brand Twitter accounts are rarely that exciting. They are mostly full of adverts and buzzwords that clog up your feed, leaving you to hit that “unfollow” button. KFC are a little different.
By Rakhee Verma
Rakhee Verma left PwC in 2011 to pursue a successful career as a management consultant and interim director; helping her clients to fulfil their strategic and commercial objectives, with an emphasis on building successful growth. With clients in the private, public and third sectors, she brings a unique insight from across a spectrum of businesses and not-for-profit organisations. To contact Rakhee for a discussion about your needs, email firstname.lastname@example.org